Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
Online gambling operator Unibet announced today it is to introduce an version that is overhauled of online gaming brand Maria later this month. The company said that the overhaul would come with a completely responsive front-end web site and a brand tonality that is new. Hence, the it would be diversified in a bid to be a little more appealing to both feminine and male gambling clients.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in most the markets it runs by mid-February. The launch is always to occur in three phases. The website that is overhauled go on February 8 in Estonia. It really is become launched in the united kingdom on February 15 and can go live in Denmark, Finland, the Netherlands, Norway, and Sweden the next day.
What’s more, it shall shift its offering from online bingo to casino games as the latter have turned out to be popular among gambling clients. Therefore, the brand should be able to target both male and players that are female.
The on-line casino games are offered across all available networks. The Maria Casino internet site may have its branding and logo revamped. Brand New personalization features and dashboard will additionally be introduced. Dersim Sylwan, Head of Marketing for Maria, explained that although the website can be one ‘with a feminine touch,’ they’re now intending at expanding their customer base such that it include both male and female gambling clients.
The executive noted that they will now have to update the brand in a manner that reflects that shift as well Maria’s customer demographics as for the shift from bingo to casino. Bingo will keep on being an essential part associated with the brand’s product providing, with the bingo client that is latest launched back in 2015 showing significantly more than positive results.
As a result of its revamp and rebranding, Maria Casino may also have new brand name character that is expected to engage current customers more deeply in exactly what the web site is providing and would provide grater loyalty from their website.
An exciting marketing campaign will mark the rebranding and revamp. It’s going to be distributed across all channels in order that both existing and prospective brand new players will be reached and introduced to the brand that is new and the revamped site. television advertisements will run in the organization’s core markets, other associated content will additionally be spread across different stations, with radio, printing, and mobile being among those. a social media campaign is launched to see players in regards to the changes that are upcoming.
Evolution Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions along with other services and products for the gambling industry Evolution Gaming announced that two new Live Casino areas for online gambling operator Genting Alderney are launched.
A Genting Casino area will be offering casino that is popular like reside Blackjack, Three-Card Poker, and Baccarat, as well as Evolution’s exclusive Immersive Roulette. All games will likely be streamed from the said dedicated area at Evolution’s Riga-based studios.
Another dedicated area would be featuring VIP experience aimed at recreating the legendary Crockfords, known to end up being the earliest gaming club for rich players. Gambling customers need the opportunity to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated look at the Riga studio.
Commenting on the launch regarding the two brand new committed gaming surroundings, Genting Casino Managing Director Peter Nolan said it is instrumental for their online growth strategy to have a fully integrated service that spans in both land-based and live-streamed environments. The executive also pointed out that a new payment system is going to be developed to guarantee the easier and quicker transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
When it comes to impacts the launch regarding the two devoted areas need on Genting’s online brand name, the administrator defined this as an essential milestone for the business’s www.beatingonlinecasino.info development, providing clients the opportunity to go through the Genting and Crockfords environment on a range products.
Evolution Gaming CEO Jens von Bahr stated they are ‘enormously proud’ to launch gaming real time Casino areas with Genting, hence underlying their focus to converge and optimize gaming opportunities for land-based venues to ensure those are able to offer both new and existing players because of the most useful possible experience.
Ahead of the launch associated with the two committed real time Casino areas for Genting, Evolution has supplied the gaming group along with its selection of Live Casino solutions. In 2015, Genting went live with the supplier’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being only few of those august.